Job Title: Marketing Operations & Analytics Lead
Experience Level: 3–6 Years
Department: Marketing
Employment Type: Full-Time
About the Role
We’re looking for a Marketing Operations & Analytics Lead to join our fast-paced, high-impact marketing team. You’ll be the engine behind our marketing systems, analytics, and automation-powering smarter decisions and better performance across the funnel.
This is a hands-on role for someone who thrives on turning complexity into clarity, loves clean data, and believes in the power of process.
What You’ll Own
Marketing Systems & Integrations
Maintain and optimize our MarTech stack (HubSpot, Apollo, Bravo, domain setup, etc.)
Ensure tools are connected cleanly across the funnel—from ad click to closed deal
Troubleshoot and improve automation flows, email systems, lead routing, and CRM hygiene
Analytics & Reporting
Set up and manage dashboards in GA4, Hotjar, and SEMrush to track user behavior, campaign performance, and SEO health
Run periodic audits with tools like Screaming Frog to monitor technical site performance
Develop simple, visual reports that help the team make better decisions—fast
Operational Efficiency
Streamline lead capture, attribution, and scoring
Help marketing and sales prioritize what’s working through data-driven insights
Bring a system-thinking mindset to everything you touch—from campaign setup to post-mortems
What We're Looking For
3–6 years of experience in marketing operations, growth ops, or demand gen roles at SaaS companies
Strong understanding of B2B funnels and MarTech systems
You’ve worked hands-on with HubSpot (or similar CRMs), GA4, Hotjar, Screaming Frog, and SEMrush
You enjoy untangling messy systems, organizing data, and automating repeatable tasks
Comfortable working in a fast-moving startup environment
Bonus
Experience with accessibility, dev tools, or UX analytics
Familiarity with Slack/WhatsApp/Reddit as channels (even personally)
You’ve supported a small GTM team or built ops foundations from scratch